Case Studies

Case StudiesCase 04 of 08

Two acquisitions, one hundred days.

Flower e-commerce and marketplace Integration and transformation

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04 / Flower Scaleup: Post-Merger Integration

A fast-growing flower marketplace acquired two businesses, one in a market where it had no presence, and integrated both at once in two countries. Over 90% of the integration targets landed inside 100 days, and no key employee was lost.

01 / The Situation

Integrate fast, without losing the people.

The client is a fast-growing, founder-led e-commerce and marketplace business in the flower industry. It had recently acquired two businesses, one of them in a market where it had no presence.

Both were integrated at the same time, in two countries. The synergies were mostly revenue-based and tied to growth in the business plans, so keeping the people who carried them mattered as much as the plan.

The challenge

  1. 01

    Keep the key people

    Lead the integration without losing key employees.

  2. 02

    Deliver the synergies

    Deliver the identified synergies, mostly revenue-based and tied to growth in the business plans.

  3. 03

    Two at once

    Integrate two acquisitions simultaneously, across two countries.

02 / The Work

Vision, plans, then execution.

  1. 01

    Outline the vision

    Set out the post-integration vision.

  2. 02

    100-day plans and Day 1

    Devise 100-day plans and prepare for Day 1.

  3. 03

    Execute, tracked by OKRs

    Execute the plan, with OKR-based tracking across technology, people, and legal and compliance.

  4. 04

    Relationships first

    The primary objective was to help the acquired companies' management build relationships inside the organisation. It relied heavily on soft skills and close contact between key players.

Fig. 1The first hundred days

A timeline from the integration vision, through 100-day plans and Day 1, to execution across technology, people, and legal and compliance, reaching over 90% of targets by day 100.

Illustrative progress curves by Saizen Acuity. The over-90% figure at day 100 and the three workstreams are as published.

03 / The Outcome

Synergies delivered, team intact.

>90%

Integration targets delivered within 100 days

Result

0

Key employees lost

Result

2

Businesses integrated at once, in two countries

Scope

  • Synergies delivered as planned

    Qualitative

    Integration synergies were delivered as planned, despite challenges.

  • Over 90% of targets in 100 days

    Result

    Delivered without major delays or mishaps.

  • No key employees lost

    Result

    The people carrying the revenue synergies stayed.

  • Room to grow

    Qualitative

    The company could grow in its existing market and expand into new territory.

How we grade evidence Result · Projection · Target · Qualitative · Scope

04 / What It Shows

What other leaders can take from it.

  1. 01

    In a revenue-led integration, the people who hold the relationships are the synergy.

  2. 02

    OKRs make a 100-day plan visible across every workstream, so slippage shows early.

  3. 03

    Integration is a relationship job as much as a project-management one.

· / Source Record

Where this comes from.

Every statement on this page is taken from the original case study. Where the study is silent, this page says so rather than filling the gap.

Last reviewed
20 October 2026
Figures
As published in the study. Saizen Acuity has not re-audited them for this page.
Figure 1
Illustrative unless its caption says otherwise.