Case Studies

Case StudiesCase 06 of 08

Eighteen C‑suite rooms, four use cases.

Business intelligence and analytics Commercial growth

Read the case

06 / Strategic New Business Development at DOMO

In four months across EMEA, eighteen meetings with C-suite executives and senior decision-makers opened opportunities for DOMO in all four target use cases.

01 / The Situation

Into tier-one enterprises, through the C‑suite.

DOMO wanted to expand into tier-one enterprises across several verticals, and to engage the C-suite leaders who run them.

Its target use cases were Business Intelligence, ESG and Sustainability, Manufacturing Excellence, and Marketing Mix Modelling.

The challenge

  1. 01

    Tier-one reach

    Expand into tier-one enterprises across several verticals.

  2. 02

    C-suite access

    Engage C-suite leaders and strengthen DOMO's presence in their sectors.

  3. 03

    Four use cases

    Business Intelligence, ESG and Sustainability, Manufacturing Excellence, and Marketing Mix Modelling.

02 / The Work

Meetings, events and use-case fit.

  1. 01

    Enterprise business development

    18 high-impact meetings with C-suite executives and senior decision-makers across EMEA, positioning DOMO's solutions against their business challenges.

  2. 02

    Industry events

    A central presence at the Data Leaders Summit and Sustainability Live NetZero, with meetings arranged with executives interested in sustainability and analytics.

  3. 03

    Use-case alignment

    Linked each opportunity to DOMO's value propositions in ESG, business intelligence and analytics.

Fig. 1Eighteen conversations, four use cases

Eighteen meetings across EMEA, two industry events, and opportunities identified in all four of DOMO's target use cases.

Diagram by Saizen Acuity. The study does not assign meetings to use cases, so the meetings are shown together.

03 / The Outcome

Opportunities in every target use case.

18

C-suite and senior decision-maker meetings

Result

4 of 4

Target use cases with opportunities identified

Result

2

Industry events: Data Leaders Summit and Sustainability Live NetZero

Scope

  • Opportunities across all four use cases

    Qualitative

    Leading to several proposed Proofs of Concept. The study gives no count.

  • C-suite relationships

    Qualitative

    Relationships with C-suite leaders, reinforcing DOMO's reputation in enterprise intelligence.

  • Partner recognition

    Qualitative

    DOMO's partner recognised the engagements for their impact and for increasing interest in DOMO's solutions.

How we grade evidence Result · Projection · Target · Qualitative · Scope

04 / What It Shows

What other leaders can take from it.

  1. 01

    A platform sells in use cases, not features. Every conversation was anchored to one.

  2. 02

    Events earn their cost when meetings are arranged around them, not left to chance.

  3. 03

    A short engagement can open a pipeline when the access is senior enough.

· / Source Record

Where this comes from.

Every statement on this page is taken from the original case study. Where the study is silent, this page says so rather than filling the gap.

Last reviewed
20 October 2026
Figures
As published in the study. Saizen Acuity has not re-audited them for this page.
Figure 1
Illustrative unless its caption says otherwise.