Saizen Case Studies
Driving Strategic Business Development at DOMO
Client: DOMO, a leading technology platform in business intelligence and analytics
Consultant: Yohan Jayasooriya, Founder of Saizen Acuity Limited
Tenure: January 2024 – April 2024
Role: Strategic Business Development Consultant, EMEA
Challenge
DOMO needed to expand its reach across tier-one enterprise businesses, targeting multiple verticals, with use case-specific solutions including Business Intelligence, ESG/Sustainability, Manufacturing Excellence, and Marketing Mix Modeling. The goal was to engage C-suite leaders, address specific use case needs, and strengthen DOMO’s presence in these sectors through strategic engagements.
Approach
As a seasoned business development consultant, I was tasked with leading this growth initiative in a role tailored to leverage my expertise. Collaborating with DOMO’s partner, Manzeera, we executed a targeted strategy to align DOMO’s solutions with client needs:
Enterprise Business Development: Led 18 high-impact meetings with C-suite executives and senior decision-makers across EMEA, identifying critical business challenges and positioning DOMO’s solutions as tailored responses.
Industry Events Leadership: Played a central role at the Data Leaders Summit and Sustainability Live NetZero, organizing and securing high-profile meetings with executives exploring solutions to accelerate sustainability and optimize analytics.
Strategic Alignment and Use Case Development: Engaged with CEOs and senior directors across various sectors to link each opportunity with DOMO’s core value propositions in ESG, business intelligence, and analytics.
Results
The strategic engagement delivered strong initial results, laying the foundation for long-term partnerships and future business opportunities:
All Use Cases and Verticles Opportunities Uncovered: Identified specific opportunities across DOMO’s key areas: Business Intelligence, ESG, Manufacturing Excellence, and Marketing Mix Modeling. Rresulting in multiple Proofs of Concept (POCs) being outlined.
High-Value Partnerships: Established connections with C-suite leaders, strengthening DOMO’s reputation as a trusted provider in enterprise intelligence.
Recognition: Efforts recognized by DOMO’s partner, Manzeera, for impactful client engagements and accelerating interest in DOMO’s solutions.
Conclusion
This case study illustrates how Saizen Acuity Limited’s expertise in strategic business development enabled DOMO to penetrate key markets, engage high-level executives, and uncover specific use-case opportunities. For organizations looking to elevate their business development and forge impactful connections, Saizen Acuity provides the experience and strategy to drive measurable growth.
