CTO | SME

WAEL ELRIFAI
based in Belgium

01.

About Me

"With 20+ years in technology and business leadership, I’ve served as CTO and VP/Head of Global Sales Engineering, leading teams of 100+, managing P&L for an $80M division, and founding startups. I hold graduate degrees in engineering, economics, and an MBA from Oxford, where I’m also an Associate Fellow and Lecturer. I’m a published author in AI and IoT and a Fellow of the British Computer Society."

I believe good design isn’t just pretty — it tells a story, connects with people, and makes things work better. Always down for bold colors, thoughtful details, and a little bit of fun in every project.

02.

Recent projects

Issar Industries

Visual Identity

Moneme Desing

Book Cover Print

Product

Packaging Design

Coffee Pouch

Packaging

Book

Campaign

03.

My Creative Expertise

Blending strategy with creativity to craft visuals that are bold, cohesive, and built to connect. Each project is shaped with intention, tailored to tell a story that feels both fresh and true to the brand.

1. Art director

Bringing big-picture thinking and visual storytelling together to shape creative campaigns, photoshoots, and brand narratives that leave a lasting impression.

2. Visual Identity

Designing logos, color palettes, and design systems that reflect a brand’s personality and make it instantly recognizable across every touchpoint.

3. Brand Experience

Creating cohesive, immersive brand journeys — from digital interfaces to real-world interactions — that connect emotionally and consistently with your audience.

4. Motion Design

Adding movement and life to ideas through animations, video graphics, and transitions that engage, inform, and delight viewers.

04.

Proudly Trusted By

Working together was a dream — the creativity, attention to detail, and ability to bring our vision to life was beyond impressive. The final design elevated our brand in ways we couldn’t have imagined.
Johnnie Ledner
CEO at Litfox

Let’s work together

Have a project in mind? I’d love to hear your ideas and create something meaningful together. Let’s bring your vision to life.

hello@ricarhdh.com

Welcome to Architect Nicolai

Architecture should speak of its time
and place but yearn for timelessness

More than 300,000 visitors each year The forest tower has been under construction since 2014. In March 2019, Camp Adventure was finally able to cut the cord and open up to a completely amazing experience.

140 meters height

23 architects

Denmark

Build in 2014

The Forest Tower

The tower in the forest at Gisselfeld Kloster is an experience for the whole family – except those with a fear of heights of course! The attraction is well visited and also recognized abroad. It appeared in 2019 on Time Magazine’s list of the World’s Greatest Places.

Making of Forrest
tower Denmark

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